Samsung Product Manager Digital Appliances 2022 | Samsung Product Manager Job | Samsung Job Gurugram | Samsung Product Manager Digital Appliances Job | Samsung Job | Excel Job Delhi & NCR| Samsung Recruitment | Samsung Walkin Job

Samsung Product Manager Digital Appliances 2022 | Samsung Product Manager Job | Samsung Job Gurugram | Samsung Product Manager Digital Appliances Job | Samsung Job | Excel Job Delhi & NCR| Samsung Recruitment | Samsung Walkin Job

Responsible for complete ownership of a single or group of products. It requires planning & developing the marketing strategy in terms of value targets, volume, market share, and profitability.

SECTION 2

Key Tasks – Areas of Responsibility

 Management of entire product lifecycle involving customizing product specifications based on local needs, launch, ongoing operations and expansion of product.

 Driving the complete product strategy & roadmap, product development priorities, and product release plans.

 Preparation of annual business plan for the entire range of the Product Category as per the overall strategic direction of the management

 Responsible for quantities, value and gross margin targets for the product category

 Product Life Cycle Management including determining local product positioning & messaging, pricing strategies, product launches, consumer demand forecasting, competitor tracking, develop channel strategy and manage channel conflicts, product marketing market sensing & action for sellout management

HQ Liaison

 Feasibility feedback to HQ on product lineup. Propose local recommendation in product planning, pricing & budgeting

 Weekly call with HQ on business performance & key strategic initiatives

 Continuous dialogue for local feedback to HQ for any changes in pricing or promotion

PSI Management

 Prepare model wise sales planning & forecasting (Weekly, Monthly, Quarterly)

 Review AP1 forecasting & provide AP2 adjustments based on promotional plans

 Planning & managing inventories under norms

Marketing budget & Utilization

 Control product marketing funding and usage

 Determine local product positioning & messaging to brief Marcom to build a campaign around it.

 Provide inputs to “Marketing Function” for channel schemes and channel promos.

Competitor Tracking

 Understand consumer behavior and market trends in the Product category

 Competition tracking and analysis by features and price, channel, segment, etc

 Market share tracking and analysis Providing consumer & customer VOC

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