Samsung Product Manager Digital Appliances 2022 | Samsung Product Manager Job | Samsung Job Gurugram | Samsung Product Manager Digital Appliances Job | Samsung Job | Excel Job Delhi & NCR| Samsung Recruitment | Samsung Walkin Job
Responsible for complete ownership of a single or group of products. It requires planning & developing the marketing strategy in terms of value targets, volume, market share, and profitability.
SECTION 2
Key Tasks – Areas of Responsibility
Management of entire product lifecycle involving customizing product specifications based on local needs, launch, ongoing operations and expansion of product.
Driving the complete product strategy & roadmap, product development priorities, and product release plans.
Preparation of annual business plan for the entire range of the Product Category as per the overall strategic direction of the management
Responsible for quantities, value and gross margin targets for the product category
Product Life Cycle Management including determining local product positioning & messaging, pricing strategies, product launches, consumer demand forecasting, competitor tracking, develop channel strategy and manage channel conflicts, product marketing market sensing & action for sellout management
HQ Liaison
Feasibility feedback to HQ on product lineup. Propose local recommendation in product planning, pricing & budgeting
Weekly call with HQ on business performance & key strategic initiatives
Continuous dialogue for local feedback to HQ for any changes in pricing or promotion
PSI Management
Prepare model wise sales planning & forecasting (Weekly, Monthly, Quarterly)
Review AP1 forecasting & provide AP2 adjustments based on promotional plans
Planning & managing inventories under norms
Marketing budget & Utilization
Control product marketing funding and usage
Determine local product positioning & messaging to brief Marcom to build a campaign around it.
Provide inputs to “Marketing Function” for channel schemes and channel promos.
Competitor Tracking
Understand consumer behavior and market trends in the Product category
Competition tracking and analysis by features and price, channel, segment, etc
Market share tracking and analysis Providing consumer & customer VOC
